Beauty Rocks is a Pageantry Coaching facility partnered with Freedom Fitness in Anderson, South Carolina. For this project, the founder had a logo created to start with. The original concept was modified to be more specific to the mission of Beauty Rocks. The branding aesthetic also has some of the characteristics of the Freedom Fitness Personal Training Studio Branding from earlier in the year. You can check this out under Rossfit Typeface and Freedom Fitness Branding in my portfolio.
The main changes were a custom icon and selecting a new typeface that paired well with the existing. Below is a image of the original concept and the final solution.
Horizontal Logo
Vertical Logo
T-Shirt Design
Letterhead Design
Business Cards
Social Media
